In this day and age, music has grown to become an essential part of everyday life. Young and old alike, many would be seen with their headphones, immersed in the world of music everywhere they go. Different genres come to mind when asked about one's favorite music. The popular choices are Korean Pop (K-Pop), Chinese Pop (Chinese Pop), R&B and the list goes on. But how many out there will list Singapore music as one of their favorites?
Our local music scene has been rather stagnant since its "golden period" in the 1960s and 1990s. Some of our local exports who have made a name overseas include Kit Chan, J.J. Lin, and Stefanie Sun. But is that all that we can produce?
There are existing efforts to develop our local music industry. Reality programs such as Singapore Idol, The Final 1 and Campus Superstar scout for new talents. Mainstream media is offering more airtime for local talents to showcase their works. The government offers development grants and schemes to help local musicians.
With all these help, why is our music industry not thriving as well as others? What more can be done to boost our local flavor to global stardom?
Does the problem lie with our local audience? From our interview and fieldwork observations, we gathered that the local audience is simply not pro-active in discovering and supporting local talents. This could be the root problem, something to ponder and resolve.
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